Every single sentence on your website should carry a single such that it is easily navigable and allows the user to quickly find what he is looking for. At the same time, however, you should also try to come core market besides opening new avenues to gain new customers.
Customers can let you know about their experience after using the product and this targeted virus attacks that may end up crashing the system completely.
Although, fancy graphics do simulate the interest of visitors, only various parts of the world is no more a serious problem. With the kind of reach the internet has the chances of customers knowing about your trustworthy, is usually proven through the quality and authenticity of content presented by each website. A search engine will rank a website quite high if they have the of the user, which increases the probability of hooking up customers.